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Discover What's
Trending
Across the UK

Stay ahead of the curve with real-time insights into British culture, breaking news, and viral content that's capturing the nation's attention.

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Real-Time Insights

Track trending topics as they happen across the UK

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Community Driven

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Lightning Fast

Get updates faster than traditional news sources

Trusted by Millions

Join the largest community of trend-watchers in the United Kingdom

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2.5M+

Active Users

Brits staying informed daily

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10K+

Privacy Policy

We take your privacy seriously. This policy explains how we collect, use, and protect your information.

Last updated: January 2025

Introduction

Welcome to UK Trending. We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our service.

By using UK Trending, you agree to the collection and use of information in accordance with this Privacy Policy. If you do not agree with our policies and practices, please do not use our service.

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Information We Collect

Personal Information: When you create an account, we collect your name, email address, and any profile information you choose to provide.
Usage Data: We automatically collect information about how you use our service, including trending topics you view, time spent on pages, and interaction patterns.
Device Information: We collect information about the device you use to access UK Trending, including IP address, browser type, operating system, and device identifiers.
Location Data: With your consent, we may collect general location information to provide region-specific trending content.

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How We Use Your Information

Service Provision: To provide, maintain, and improve our trending content service.
Personalization: To customize your experience and show you relevant trending topics based on your interests.
Communication: To send you important updates about our service, security alerts, and promotional content (with your consent).
Analytics: To understand how our service is used and to improve our algorithms and user experience.
Legal Compliance: To comply with applicable laws and regulations.

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Information Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties.
Service Providers: We may share information with trusted third-party service providers who help us operate our service.
Legal Requirements: We may disclose information when required by law or to protect our rights and the safety of our users.
Business Transfers: In the event of a merger, acquisition, or sale of assets, user information may be transferred.
Aggregated Data: We may share anonymized, aggregated data that cannot identify individual users.

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Data Security

We implement industry-standard security measures to protect your personal information.
All data transmission is encrypted using SSL/TLS protocols.
We regularly update our security practices and conduct security audits.
Access to personal information is restricted to authorized personnel only.
We maintain secure servers and databases with regular backups and monitoring.

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Your Rights and Choices

Access: You have the right to access the personal information we hold about you.
Correction: You can request correction of inaccurate or incomplete information.
Deletion: You can request deletion of your personal information, subject to legal requirements.
Portability: You can request a copy of your data in a machine-readable format.
Opt-out: You can opt-out of promotional communications at any time.
Account Deactivation: You can deactivate your account through your account settings.

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Questions About Privacy?

If you have any questions about this Privacy Policy or our data practices, please don't hesitate to contact us.

Email: privacy@uktrending.co.uk

Phone: +44 20 7946 0958

Address: Privacy Officer, UK Trending, London, United Kingdom

Policy Updates

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date. You are advised to review this Privacy Policy periodically for any changes.